Job Details

Who We Are

Invitation Homes is a fast‑paced, evolving, publicly traded REIT pioneering a new industry with over 110,000 single‑family rental homes and a market capitalization of over $25 billion. We are a team of more than 1,600 associates who come from all walks of life. We call different communities “home,” but our shared values bind us together. Invitation Homes is a place where possibility lives.

Job Summary

The Marketing Director plays a pivotal role on the Marketing, Customer Experience, and Growth team, reporting directly to the VP of Marketing. A strategic leader with deep marketing expertise and a strong digital foundation, this role shapes and executes initiatives that drive resident acquisition and elevate community performance. The Director combines proven experience in digital marketing, promotion development, go‑to‑market planning, and communication strategy to translate localized insights and unique leasing propositions into impactful, multi‑channel campaigns that resonate with prospects. A key focus is optimizing community landing pages—our primary destination for performance marketing traffic—to maximize conversions and showcase each community's unique value. The Director will also lead local promotions and partnerships that boost visibility and engagement, working closely with Operations, Investment Management, Leasing, and agency partners to ensure seamless alignment between national strategy and market‑level execution.

What You'll Do

• Evaluate, develop, and implement strategic marketing plans tailored to new customer acquisition opportunities, incorporating local promotion and partnership activations to amplify community visibility and engagement. Ensure alignment with our brand, resonate with our target audience, and continuously improve both processes and technologies within our marketing playbook.
• Activate localized insights by partnering with cross‑functional teams to surface and activate insights. Champion smarter execution through geo‑targeted campaigns, signage strategies, and field marketing aligned to each community's Unique Leasing Proposition, which serves as the foundation for visibility, relevance, and communication strategy.
• Leverage deep marketing and digital expertise—including promotion development, go‑to‑market planning, and crafting unique leasing propositions—to inform all prospect communications and campaigns across digital and offline channels.
• Monitor and analyze performance marketing and lead funnel to uncover strategic insights that inform resident acquisition efforts. Serve as a key partner in paid media, SEO, SEM, and marketing automation to align community level strategies with broader acquisition goals.
• Maintain a comprehensive understanding of operational drivers within property management and utilize it to inform day‑to‑day business insights and recommended actions that drive resident acquisition efforts. Act as the resident acquisition liaison to operations and investment management teams.
• Optimize dedicated community landing pages—our primary destination for performance marketing traffic—to maximize conversions and reflect each community's unique value proposition.
• Manage, develop, and mentor Marketing associates, providing coaching, guidance, and professional development opportunities to foster a high‑performing team culture.
• Maintain a profound understanding of prospect and resident behaviors, market insights, and operational dynamics to drive informed decision‑making and support ongoing business growth.
• Lead and contribute to special strategic projects and programs.

Who We're Looking For

• Bachelor's degree in marketing or a related field with a proven track record of 10+ years in digital marketing, strategy, and/or customer acquisition.
• Strategic thinker with strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Track record of delivering results in a fast‑paced environment.
• Significant experience collaborating with internal teams, with the ability to influence without authority.
• Leadership experience, including team development.
• Expertise in leading integrated, multi‑channel consumer marketing initiatives.

Skills/Specialized Knowledge

• Strategic marketer with deep expertise in developing and executing integrated campaigns across digital and offline channels, grounded in data and aligned to business objectives.
• Strong command of performance marketing metrics and lead‑funnel dynamics, with the ability to interpret data and translate insights into actionable strategies that drive resident acquisition.
• Skilled in crafting and operationalizing Unique Leasing Propositions (ULPs) that inform geo‑targeted campaigns, signage, and community‑level messaging.
• Proven ability to synthesize localized market intelligence into scalable marketing strategies that enhance visibility, relevance, and conversion.
• Exceptional communication and storytelling skills, with the ability to influence cross‑functional stakeholders and ensure consistent messaging across all resident touchpoints.
• Adept at navigating complex organizational structures and driving alignment across marketing, operations, and investment teams.
• Experienced leader with a track record of mentoring talent, fostering collaboration, and building high‑performing teams.
• Experience managing CMS platforms and optimizing landing page content and features to reflect community‑level strategy and drive engagement.

Why Invitation Homes

We stand for flexibility, opportunity, and a home that people can make their own. It's as true for our associates as it is for our residents. Our associates know that at Invitation Homes, goals matter, potential is unlocked, and careers thrive.

• Competitive pay and an annual bonus program for all associates
• Generous paid time off: vacation accrual, sick time, volunteer time, and standard and floating holidays
• 401(k) with matching company contributions
• A‑wesome work environment with casual dress
• Team events and gatherings
• Employee resource groups: Together With Women, Asian Alliance, Black Collective, Juntos, Gen Next, and Open Invitation

Salary Range

The salary range for this position is $98,775.00 – $171,210.00, plus an annual discretionary bonus. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications, location, and applicable employment laws.

Compensation And Benefits

• Annual bonus program
• Health, dental, vision, and life insurance
• Long‑term and short‑term disability insurance
• Generous paid time off: vacation accrual, sick time, standard holidays, and floating holidays
• 401(k) with company matching contributions
• A‑wesome work environment with casual dress
• Team events and gatherings (Pre‑ and Post‑Covid)

Equal Employment Opportunity

Invitation Homes is an equal‑opportunity employer committed to fostering a diverse, inclusive, and innovative environment with the best associates. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other factor protected by applicable federal, state or local law. If you have a disability or special need that requires accommodation, please contact us at ...@invitationhomes.com.

To all recruitment agencies: Invitation Homes does not accept agency resumes. Please do not forward resumes to Invitation Homes employees. Invitation Homes is not responsible for any fees related to unsolicited resumes.